Modibodi® was founded on a mission by Kristy Chong, an Australian mother of four. Kristy came up with the concept for Modibodi in 2011 while training for a marathon and experiencing mild urinary incontinence. While running one day, Kristy realized that the disposable hygiene products she was using to manage urinary incontinence were ugly, cumbersome, uncomfortable, often unreliable, and harmful to the environment.
Confused by the fact that the disposable hygiene products industry had not kept up with developing technology, Kristy set out to create a completely new solution and revolutionized this category.
She launched with a small line of patented leak-proof underwear and the rest is history. Menstrual panties have now evolved into a sustainable, reusable category of absorbent clothing.